Learn from the man who wrote the book on Word of Mouth Marketing
May 21, 2008
No, seriously, he actually wrote a book called Word of Mouth Marketing.
Andy Sernovitz is another VAR Convention & Expo speaker that I’ve had the privilege of seeing live and in person. Like his book, Andy’s speech is chock full of practical tips and techniques that will help you turn your customers into a volunteer sales force.
I’m very excited to see him speak again. He’s the former CEO of the Word of Mouth Marketing Association, a prolific blogger, and — yes — he’s on Twitter. Andy’s matter-of-fact, down-to-earth speaking style will give everyone at the VAR Convention & Expo actionable ideas that they can start using immediately. You’ll walk out of Andy’s presentations and make a real difference in your business the very same day. Andy is all about word of mouth — and we guarantee that VAR members will be talking about this amazing session.
From Andy’s website, here are three free things you can read and use ahead of his Saturday morning keynote address at VAR’s Convention & Expo 2008. You might even want to subscribe to his newsletter.
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