Let go of the joystick: Marc Davison implores real estate brokers to spend more time with clients and agents
May 7, 2008
Out of the Cockpit and into the Cabin: Friday, September 26 at 1:30 p.m.
Tray tables up! Seat backs in the upright and locked position! At a recent convention, I had the good fortune of attending this very session by Marc Davison, altered slightly for a slightly different audience. I had the doubly good fortune of sharing a noon-hour breakfast with Davison after his presentation. Having read his blog for several months, I enjoyed soaking up his knowledge and getting to know the man behind blog.
I’ve described Marc Davison as the Malcolm Gladwell of real estate marketing. And it’s not just the hair: Davison and Gladwell share a profound understanding of how culture and society are changing, and how business is trying to keep up. As a consultant for Inman News, an entrepreneur, and a former professional musician, Davison has extensive experience in marketing, innovation, product development and branding. He is certain to challenge your thinking about client service, professional image, and innovating the real estate business.
In this session, Davison will encourage brokers to build their bottom line by spending more time and energy focusing on the front line of their business. Brokers who are removed from those who are up to their elbows in the real estate transaction will be increasingly out of touch as the market evolves, but being close to agents and their clients will open eyes to the changing realities in real estate, he says. Davison will equip brokers with strategies they can use immediately to turn the tide of their own obsolescence.
Having seen it with my own eyes, I can personally recommend this session.
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