Welcome to Baltimore, VIRGINIA

September 27, 2008

Open-13
Times are tough - but things are going to get better soon.

Pat Jensen: “We Need to Get Smart- you will leave convention with marketing strategies, social media, and innovations - all to get better soon”

Pat Jensen & Scott Brunner aka the “bow tied one”

Pat’s theme “together we can” and “this year together we have”. It has been a great team effort Advocacy Groups, Work Groups, Local Leaders, Policy Board. Thank you for all you time and effort.

Recap the Year with Scott & Pat

Open-17Scott - Legislative Issues we were behind: LB Paint, Proffers vs impact fees (sent it back, helped rewrite & will be reintroduced next year), defeat of increase Grantors tax, rewrite POA (podcast add link)

John Powell- Your Virginia - Virginia Homeowners Alliance

  • Enhance REALTOR influence at state & local level to be more than sales person - to be trusted advisors.
  • Equip locals to be voice - build upon relationships with being a conduit of good information for public policy on
  • Creditable, respected, source of good quality information issues that affect Real Property
  • VAR conducted POLLS from public showed: Most do not trust NAR but do trust their individual REALTOR®
  • VHA- Link to the website - one stop shop for what is going on in relationship to Real Property & issues that affect it.
  • Client Direct - FREE easy eNewsletter - great tool for substantive info for your current & past clients
  • Open-18R’s have a role to populate the site with our clients & customers
    • prizes

VAR Booth #99 Geek Demos — LinkedIn, FaceBook, Client Direct, IdeaRoute

IT’s not always a good time to buy

o   George Mason - regional statistics - introduced with a conference call Press Release

o   Important to be viewed as being honest! About market & time to buy or sell

o   REALTOR Tools - Postcards 10  , 5 reasons,  new one coming out soon - 3rd quarter numbers

It’s all about positioning you as provider of credible information

Training & Equipping Members:

  • Professional Road Show & Brokers Road Show
  • Webcast - Just in time training 24/7
  • Webcast on new FHA program
  • New members - new book ORDER
  • Code is Good Business online course for online CE credits
  • Code in Straight Talk - all 16 articles
  • SOCIAL Media
  • Tool to engage Members
  • Ideal Route
  • Member Guidebook - has everything you need to know about VAR -
    Note: Visit VARealtor.com for more

NEW Strat Plan

  • Cross section of all members
  • Focus on operational excellence & core competencies
  • First rate customer services & customer serve
  • Laser like focus on what we do well
  • Position VAR to be most credible source of information on any information impacting Real Estate, property rights, or affordability & train REALTORs to do so
  • Partnership with locals - provide tools for locals - can be branded to local

MEMBERSHIP Numbers
31,640 - 2004
39,600 - 2006
36100  - now
35000 end of year
Additional 5% for 2009 decrease but it may be may be 7 - 9%.
54% of licenses are Realtors - current 66% are Realtors

Anne Taylor wants to spent more time fishing & canning - will continue with VLA & Hosting NAR Suite.  SHE WILL BE MISSED!

Posted by Candy Lynn | Filed Under Networking, Speakers 

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